We start by asking questions about your business and your KPIs until you get tired of answering them - then we ask you twenty more questions. This is so we can develop a sound measurement plan which will guide how we implement web analytics in order to capture the right data when a user visits your website. This way, you get valuable and actionable data that helps you optimize your website and your traffic sources.

Let's say you decide on a Web Analytics platform. You then realize that your site has lots of pages or sells lots of products that fall into categories and sub-categories. Your easy out-of-the-box copy+paste solution will not give you all of the information that you originally hoped to capture.

Fear not. We can help by customizing how data is captured by your Web Analytics platform in order to give you the most valuable information for you to run your business.

We have years of experience helping companies get more from Google Analytics Premium/360, Google Analytics Free, Adobe Analytics (formerly Omniture), and IBM Digital Analytics (CoreMetrics).