- What are people doing when they get to the website?
- Which traffic segment(s) are my highest converters?
- Are there any points in the conversion process where a large percentage of users abandon?
A web analytics consulting engagement with Fusion75 helps you produce the answer to these questions at the snap of your fingers (or a few clicks) so that you can take action to optimize your site and traffic sources. A web analytics consulting engagement with Fusion75 may involve some or all of the following services:
KPI Discovery
Measurement Planning
Web Analytics Audit
Web Analytics Implementation
Web Analytics Customization
Documentation
Let's say you decide on a Web Analytics platform. You then realize that your site has lots of pages or sells lots of products that fall into categories and sub-categories. Your easy out-of-the-box copy+paste solution will not give you all of the information that you originally hoped to capture.
Fear not. We can help by customizing how data is captured by your Web Analytics platform in order to give you the most valuable information for you to run your business.
We have over a decade of experience helping companies get more from Google Analytics Premium/360, Google Analytics Free, Adobe Analytics (formerly Omniture), and IBM Digital Analytics (formerly CoreMetrics). Regardless of the tool that you use and is the best fit for you, we can always jump right into your platform of choice and produce actionable insights to serve your business needs. Contact Fusion75 today for more info on web analytics consulting and our other solutions.