With roots in Search Engine Marketing, we have years of experience with auditing and building paid search campaigns that are set up for success. We put your account through a 50-point inspection to compare the following vs. best practices:

• Campaign Settings
• Campaign Structure
• Ad Group Structure
• Keyword Coverage
• Ad Copy Relevance
• URL Settings

We then provide recommended next steps, and often that includes an account re-structure which will enable you to grow your account while maintaining efficiency.

If a recommendation from the PPC audit is a restructure, we can handle that for you. We will build your account according to best practices:

• Appropriate Campaign Settings Enabled
• Tightly-Themed Ad Groups
• Appropriate Match Type Usage
• Category and Long-Tail Keyword Coverage
• Keyword-to-Ad Copy Relevance
• Tracking URL Options
• Appropriate Landing Page Selection
• Ad Extension Usage
• Coverage across ALL engines
  • Google Ads (formerly Google Adwords)
  • Microsoft Advertising (Formerly Microsoft BingAds & Microsoft AdCenter)
  • Yahoo! Gemini

After building the new structure, we implement and monitor for a period of time until it is ready for you to manage. If you need PPC management services, we can point you in the right direction.

Every great strategy must somehow be executed. This is no different in the digital marketing world. Our Digital Ad Operations services help marketers with all of the behind-the-scenes tasks that must take place when running a digital campaign. These tasks include but are not limited to::

• Audience Selection & Segmentation
• Campaign Structure Organization
• Tracking URL Setup
• 3rd-Party Ad Server Integration
• Ad Trafficking
• Conversion Tracking Implementation
• Reporting & Measurement
• Q.A.
• Experiment Setup

If you run digital campaigns, you need some degree digital ad operations. Contact Fusion75 today for more info on digital ad operations and our other consulting services.