With roots in Search Engine Marketing, we have years of experience with auditing and building paid search campaigns that are set up for success. We put your account through a 50-point inspection to compare the following vs. best practices:
- Campaign Settings
- Campaign Structure
- Ad Group Structure
- Keyword Coverage
- Ad Copy Relevance
- URL Settings
We then provide recommendations, and often that includes an account re-structure which will enable you to grow your account while maintaining efficiency.