What is Google Analytics?
Google Analytics is a website analytics platform that allows businesses to gain a deeper understanding of how users interact with their website and apps. With Google Analytics, you not only are able to see how many people visited each page on your site, but where they came from (i.e. what marketing channel or website), what they did (i.e. made a purchase or registered for a webinar), how long they were on your site, and if this was their first visit to your site or not. Marketers can then segment these people into different cohorts and audiences and then push those audiences to platforms like Google Ads in order to show them different messaging in advertisements. Google Analytics has a free version that is powerful enough for most small and medium size businesses, but the paid version (Google Analytics 360) has some enterprise-level features for larger organizations.
Who Needs Google Analytics?
Any company with a website and/or mobile app who is not already invested in Adobe or another analytics solution
A marketing organization within a company with an enterprise solution that would like an additional method of measurement for quick analysis
How Fusion75 can help
Fusion75 has years of experience and has completed over 100 Google Analytics tracking implementations and customizations. Our experience ranges from the very basic implementation of global website tags to capturing dynamic event and e-commerce tracking information from the website. Whether you don't know where to start with Google Analytics, or you have it set up but would like it to do more for you, don't hesitate to reach out. Fill out the form below, and we'll contact you.
