Why would someone need access to my Facebook Ads account?

There are many reasons to give someone access to your Facebook Ads account. Some common reasons are below:

• They could be managing your Facebook Ads account for you

• They could be auditing and restructuring your Facebook Ads account

• They could be setting up event tracking for your Facebook Ads account

• They could be uploading first-party or third-party audience data to your Facebook Ads account

• They could be building a dashboard that integrates data from Facebook Ads with other marketing data sources.

Steps for granting access to your Facebook Ads Account

No matter the case, the process for giving access to an ad account is generally the same. Following Facebook’s own instructions can sometimes be a bit tricky, so we’ve attempted to simplify the steps below:

Invite a user to work on your business by going to Business Manager Settings >> People and clicking + Add

Enter the user's email address. Make sure Employee access is the option selected and then click Next

Under Select Assets select the page which will be associated with the ads that will be created. Then under Set Permissions, toggle the slider to the right of Create Ads.

Under Select Asset Type, select Ad Accounts. Then under Select Assets, select the ad account. Under Set Permissions, select Manage Campaigns, and then click Invite.

After this, the invitee will receive an email with a link (and possibly a Facebook notification if the email address is tied to her Facebook account) and prompts that allows her to accept your invitation.

That’s it! And if you find yourself needing an audit of your Facebook Ads account, or you need automate some reporting that includes Facebook Ads data, don’t hesitate to reach out to us!